Ready for Sunrise 2027?
Sunrise 2027: What is it – and why does it matter to your business?
“Sunrise 2027” refers to the global acceptance of 2D barcodes at POS and PoC: In addition to EAN/UPC, GS1 DataMatrix and QR with GS1 Digital Link should be readable by end of 2027. 2D codes combine GTIN, batch/lot, expiry date, and serial number in a single symbol and enable digital services via scan.
Why does this matter for your company right now?
- Compliance & market access: 2D acceptance at POS/PoC is expected; transition period for 1D+2D.
- Data depth & efficiency: More information per code, less label space, cleaner layouts.
- Recalls & safety: Targeted recalls, better product safety, anti-counterfeiting.
- Customer experience: Product info and service via scan — no app required.
- Scalability: One data model for retail, e-commerce, logistics, service, and marketing.
Technology in a nutshell
In practice, two standards dominate: GS1 DataMatrix (often industry/healthcare) and QR Code with GS1 Digital Link (ideal for retail & D2C). The Digital Link connects the GTIN to a structured URL — so the same code can deliver price/stock at checkout and direct customers to product content online. Requirements include correct GS1 Application Identifiers (AIs), suitable module size & quiet zone, and verification according to ISO/IEC 15415.
How it works: GS1 Digital Link in 2D barcodes
GS1 Digital Link connects a product to the web via a 2D barcode (QR or GS1 DataMatrix). The code contains the GTIN and — optionally via GS1 AIs — extra data such as batch/lot, expiry date, or serial number. Result: One code covers marketing, compliance, and logistics — with a single scan.
Why GS1 Digital Link & 2D barcodes are indispensable
Intelligent, connected products create value at every touchpoint — from production to service.
Product authenticity
Combat counterfeits — lot/serial info enables verifiable digital identities.
Better customer experience
Instant access to manuals, warranty, registration and support.
Analytics & Insights
Analyze scan rates, geodata and behavior — optimize campaigns precisely.
Transparent supply chain
End-to-end traceability from manufacturer to end customer.
Regulatory compliance
Meet current requirements for product information and traceability.
Efficient labels & processes
Less space, clear design rules, verifiable quality (ISO/IEC 15415).
Create GS1 Digital Links – with professional TEC-IT tools
Create GS1 Digital Link codes with TEC-IT software — as barcode images, on labels or directly in your browser.
Barcode Studio
Professional tool for GS1 Digital Link QR codes & GS1 DataMatrix.
TFORMer Designer
Label designer with integrated GS1 Digital Link support.
Online Barcode Generator
Create GS1 Digital Link QR codes right in the browser — instantly & without installation.